OMCs to engage 10,000 Ujjwala Didis in Odisha


Bhubaneswar: The Oil Marketing Companies (OMCs) have identified over 10,000 Ujjwala Didis who will work as grassroots energy ambassadors across Odisha.  

Ujjwala Didis are rural women beneficiaries, identified from PMUY beneficiaries, who understand the rural socio-economic milieu pretty well.

They will act as the bridge between existing and prospective LPG consumers and the distributors.

Their positive intervention into the rural domestic energy ecosystem and distribution network help all in ease of booking for refill, issuance of new connections and sustainable use of energy, said a statement.

They understand the energy needs of the rural households. They analyse the deep impact the changing energy landscape can make in the day to day life of rural women and their household.

Odisha has seen phenomenal growth in LPG households – from 20 lakh in June 2014 to almost 78 lakh in February 2019. PMUY has contributed to this growth almost singlehandedly.

PMUY was launched in Odisha on June 20th, 2016 at Sambalpur. In it’s little over 2 and half years implementation in the state of Odisha, 39 lakh PMUY connections have been given, which accounts for 50% of the total LPG consumers.

The overall LPG penetration in Odisha has gone upto 73% from a meager 20% in June 2014.