10,000 Ujjwala Didis to act as grass root energy ambassadors in Odisha


Bhubaneswar: Union Petroleum Minister Dharmendra Pradhan on Saturday addressed to more than 10,000 Ujjwala Didis here.

The Ujjwala Didis will act as grass root energy ambassadors all over Odisha.  All these Didis were assembled today for a half-day session on all aspects of the rural energy ecosystem.

Addressing the Ujjwala Didi Samelan, Pradhan said that Ujjwala has become a major medium of social change and women empowerment.

Through Ujjwala Yojana, Union Government has given strength to the rural women. Not only Ujjwala, honoring the women houses and toilets were also built, he added.

In this regard, Oil Marketing Companies (OMCs) have come up with the concept of Ujjwala Didis. Ujjwala Didis are rural women beneficiaries, identified from PMUY beneficiaries, who understand the rural socio-economic milieu pretty well. They understand the energy needs of the rural households.

They analyse the deep impact the changing energy landscape can make in the day to day life of rural women and their household.

Ujjwala Didis will act as the bridge between existing and prospective LPG consumers and the distributors. Their positive intervention into the rural domestic energy ecosystem and distribution network will help all in ease of booking for refill, issuance of new connections and sustainable use of energy.