Indian Oil ranked one of world’s most valuable brands

Bhubaneswar: Indian Oil has entered the coveted list of the Global 500 list of the world’s most valuable and strongest brands across sectors for the year 2020.

The list was released at the World Economic Forum in Davos by Brand Finance, the world’s leading independent brand valuation consultancy.

There are only 11 Indian brands in this coveted list and Indian Oil is the only Indian brand in the Oil & gas sector to feature there, said a statement.

In the overall Global 500 list, IndianOil has been ranked at the 415th position.

In the Oil & Gas sector globally, Indian Oil jumped 11 places to be ranked 23rd in the World’s Top 50 most valuable Oil & Gas brands.

The Brand Finance survey of brands is conducted across 29 countries covering 10 key sectors.

Brand Strength is measured on the efficacy of a brand’s performance on intangible measures, relative to its competitors.

The Brand Strength Index is made up of three factors: Marketing Investment, Stakeholder Equity, and the impact of those on Business Performance.

Basis these factors, each brand is assigned a Brand Strength Index (BSI) score out of 100, which feeds into the brand value calculation. Based on the score, each brand is assigned a corresponding ranking.