Mumbai: Mahindra & Mahindra Ltd., one of the leading automobile companies in India and the world’s largest tractor company by volume, today launched the new ‘Bolero Neo’.
Available at all Mahindra dealerships across India from today, the new Bolero Neo is launched at an introductory price of ₹ 8.48 Lakh (Ex-Showroom Price, All India) for the N4 variant.
The new Bolero Neo will cater to the evolving customers looking for an SUV that is tough and authentic yet modern and trendy. The existing Bolero will continue to sell along with the Bolero Neo in the market.
Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd., said, “The Bolero Neo combines the new age customer’s affinity towards a tough, powerful, go-anywhere capable SUVs with their persona and aspirations for a modern and trendy SUV. The design, performance, and engineering enhancements in the new Bolero Neo make it a modern, unmissable and authentic SUV for the bold and fearless Young India. The addition of Bolero Neo to our brand portfolio will help us retain Bolero amongst the top 10 selling SUV’s in the country.”
Packed with modern design, powerful technology and plush features, the Bolero Neo is made for the young evolving customers.
These include a stylish new design and premium interiors crafted by Italian automotive designer Pininfarina, comfortable cabin and safety technology such as standard dual airbags, anti-lock braking system (ABS) with electronic brake distribution (EBD) and cornering brake control (CBC) and ISOfix child seat.
It is built on 3rd generation chassis shared with Scorpio and Thar and it comes with the proven Mahindra mHawk engine.
Velusamy R, Chief of Global Product Development, Automotive Division, M&M Ltd., said, “Built on the third-generation chassis which it shares with the Scorpio and Thar, the Bolero Neo has powerful attributes that set it apart. Its rugged body-on-frame construction, the proven Mahindra mHawk diesel engine and Multi Terrain Technology give Bolero Neo the ability and confidence to conquer rough terrain. Comprehensively loaded with all the key features, the Bolero Neo reiterates our unstinted commitment towards product quality, performance, core SUV attributes and value.”
The enhancements in the new Bolero Neo is reflected not just in design cues like an imposing stance and body cladding but also in the 100hp mHawk engine, tough built body and a go-anywhere set-up, thanks to the Body On Frame construction, rear wheel drive and multi-terrain technology.
The new Bolero Neo will offer a spacious 7-seater configuration and will be available in three variants (N4-base, N8-mid, N10- top) and seven colour options (namely Rocky Beige, Majestic Silver, Highway Red, Pearl White, Diamond White, Napoli Black and Royal Gold (coming soon). It will be available at Mahindra dealerships starting July 13, 2021.