Bhubaneswar: Milk Mantra, eastern India’s fastest growing dairy foods company, forays into the Ultra High Temperature (UHT) milk segment as it launched Odisha’s first long life milk with an extended shelf life called Milky Moo Long Life Milk.
Milky Moo Long Life Milk will retail across Odisha, with a focus in the first launch phase on Berhampur, Balangir Bargarh, Rourkela, Koraput, Nabarangpur, Sambalpur and Rayagada.
UHT technology involves sterilizing milk at a temperature of 138°C for 4 seconds, using indirect heating thereby killing all harmful bacteria while keeping the nutrition intact. Packaged in sterile, hermetically sealed pouches, milk has an extended shelf life of 90 days and does not require any refrigeration or boiling.
Speaking on the launch, Sandipan Ghosh, MD & CEO of Milk Mantra said, “We are happy to launch our newest range of Long Life milk aligned with the consumption preferences of consumers in specific areas across eastern India. Long Life Milk offering will also provide us with an opportunity to cover wider distribution and an opportunity to reach consumers in specific milk deficit geographies. With the Milky Moo surety of purity & ethical sourcing, our functionally innovative range of products retain the nutrition of milk and do not have any preservatives.”
The newly launched Milky Moo Long Life milk will have two variants – Long Life toned milk with 3% fat content and Long Life double toned milk of 1.5% available in Extra Shelf Life (ESL) packaging.
While the 450 ml Long life toned milk pack is priced Rs. 28, the 450ml & 150ml long life double toned milk are priced Rs. 27 & Rs. 10 respectively.