Trends Raja Rajakumari contest gets overwhelming response as Raja festivities grip Odisha

Bhubaneswar: As Raja festivities grip the nooks and corners of Odisha, the innovative Raja Rajakumari contest being organized by Trends, India’s largest and fastest growing apparel and accessories specialty chain of Reliance Retail, has been receiving very encouraging response from across the state as hundreds of entries are pouring in every day.

It is worth mentioning here that Trends Raja Rajakumari contest was announced on 4th June 2022, ahead of the hugely popular Raja festival, a festival celebrating womanhood and celebrated with much fanfare, eagerness, and enthusiasm by women where they wear new clothes, drool with swings, served good foods, play amusing games and play with folk songs to observe the occasion. Trends has curated the 16 days Raja Rajakumari contest spanning from June 4 to June 19, 2022, with an array of on-ground, in-group housing societies, on-media and in-mall activities and Finale to be on 26th June’2022.

Trends Raja Rajakumari contest comprises of two separate contests – Raja folk song or Raja Related songs contest and Raja Selfie with friends and family contest. Participants have to send their selfie taken with their friends & relatives or need to share a one-minute video clip, singing Raja related song through WhatsApp on 8908020104 or upload on the website –

Each participant of this contest would get two Raja special discount coupons worth 500 each. Eminent jury members will select the Six winners, 3 from each category. Top three Winners of each category will get prizes worth of Rs 31,000, Rs 21,000 and Rs 11,000.

Ollywood stars Sambit Acharya and Sivani Sangita have been associated with the contest as celebrity brand ambassadors.

Trends is truly democratizing fashion in India, by strengthening its reach and connect with consumers in India-right from metros, mini metros to tier-1 and 2 towns and beyond and is India’s favorite fashion shopping destination. It features exciting range of good quality and fashion merchandise that is relevant to every occasion and at price that are affordable and seen as high value for money.