Amway India ties-up with IIM-Calcutta for special course on entrepreneurship

Bhubaneswar (Odisha): Amway India, the country’s leading direct selling FMCG company, has tied up with IIM-Calcutta for a special course focused on entrepreneurship and leadership for its identified high potential direct sellers.

This is the first time that Amway India has tied-up with a premier management institute for a special course for its direct sellers. The company has shortlisted 100 direct sellers who have demonstrated strong performance and business excellence over the past few years for this program.

Amway India strategically invests in skilling and nurturing entrepreneurship amongst its direct sellers. The company offers free training to them by conducting more than 18,000 training sessions during an average 12-month period besides the presence of a comprehensive digital learning portal (E-learning).

Speaking on the occasion, Anshu Budhraja, General Manager, Amway India, said, “The tie-up with IIM Calcutta is focused on building skills and competencies of our high potential direct sellers to help them compete in an evolving entrepreneurship landscape. Micro-Entrepreneurship, generating self-employment through skilling is a key priority for government of India. We too are aligning our training strategy by focusing on enhancing skills and competencies of our direct sellers.”

“Amway India approached IIM Calcutta to arrange a series of workshops for their high potential direct sellers on subjects related to Entrepreneurship, sales, marketing and motivational leadership. The key takeaways from this short residential course at IIM Calcutta would include (1) building their direct selling businesses through innovative thinking, (2) training team members in latest sales skills, and (3) becoming a motivational leader and team builder through effective communications,” said Prof Ramendra Singh, programme coordinator and faculty at IIM Calcutta.