Akshay Parija Productions inks movie acquisition deal with Zee Sarthak, Prakash Films

Bhubaneswar: Akshay Parija Productions announced an ambitious plan of making 12 Odia movies in next 2 years.

Parija has made a strategic alliance with Prakash films and Zee Sarthak in order to bring-in great cinematic experience.

Akshay Parija Productions led by Dubai based NRI – Akshay Kumar Parija is the leading production house of Odisha, which is producing high-quality films both in popular and parallel cinema.

Having won many national awards, dozens of state film awards and taken cinema nationally and internationally through their films in Odia, Hindi and Bengali.

Speaking about the new endeavour, Parija said, “Making good cinema is the key objective. The good cinema will create an excellent talent fraternity in Odisha in the field of acting, music and technology while creating multiple cascading economic impacts on the society as well as the state.”

Bhupesh Sharma, Business Head, Zee Sarthak said, “Keeping in mind our core philosophy of offering extraordinary entertainment to our viewers, we are happy to be associated with Parija’s project wherein, Zee Sarthak will be the exclusive partner to showcase the films. We welcome all artists, directors and content producers with the sole objective of partnering, creating great content and providing quality entertainment for our viewers.”

Prashant Behera and K Sunil Kumar Yadav of Prakash Films, which has emerged as the biggest distributors in Odisha for Hindi, Telugu, Odia and English films, was equally buoyant regarding this new association.

They shared, “They are confident that through this initiative of making high-quality films, Odia cine world will see Ollywood scaling new heights, like Marathi and Bengali films. Our envision is for the creation of thousands of employment opportunities and more importantly taking good entertainment to the viewer’s doorstep.”