Amway India partners with Ministry of Skill Development for Skill India initiative

Bhubaneshwar: Amway India, the country’s largest direct selling FMCG Company, on Sunday inked a Memorandum of Understanding with Retailers Association’s Skill Council of India (RASCI) to renew its partnership for the second year in a row.

The renewal of association with RASCI is a step further for Amway reiterating its alignment closely with Government’s “Skill India” initiative.

It is a part of Amway’s broader vision of empowering its direct sellers with credible certification under National Skill Qualification Framework (NSQF) from an esteemed Government recognized entity like RASCI. The association began last year.

Rajat Banerji, Vice President, Corporate Affairs, Amway India and James A. Raphael, Executive Head, RASCI signed the MoU in presence of Dharmendra Pradhan, Union Minister of Skill Development & Entrepreneurship, at a formal function on the occasion of the 3rd anniversary of Skill India in Bhubaneswar.

The signing of this MoU will enable Amway India to extend the free training for upskilling of its direct sellers for the second year in a row.

Fifty-One thousand direct sellers and retailers will be benefitted and certified under two categories of ‘Individual Sales Professional and ‘Retail Sales Associate’. Last year, more than six thousand Amway direct sellers were certified as ‘Individual Sales Professional’ under this program.

Speaking on the development, Anshu Budhraja, CEO, Amway India, said, “We are delighted to renew our association with the esteemed Govt recognised entity like RASCI for the second year in a row. The tie-up with Retailers Association’s Skill Council of India (RASCI) is focused on building skills and competencies of our direct sellers to help them compete in an evolving entrepreneurship landscape.”

“Micro-Entrepreneurship, generating self-employment through skilling is a key priority for the government of India. We have also aligned our training strategy by focusing on enhancing the skills and competencies of our direct sellers. Our association with Ministry of Skill Development and Entrepreneurship is aimed at empowering our direct sellers with Government recognized certification in line with Amway’s vision,” he added.

Amway India has significantly contributed towards skill development and nurturing entrepreneurship in the country by focusing its training strategy on enhancing skills and competencies of its direct sellers.

The company conducts more than 18,000 free training sessions for its direct sellers every year, which enables them to engage and educate the customers, and offer the right products to them to suit their varied needs.

Amway India is aligned with Govt of India’s initiative as the company has led a silent revolution by encouraging more than 5.5 lakh individuals to take up entrepreneurship as a way of living. With zero capital investment and no burden of manufacturing, a direct seller can build his own business with ease.