Mercedes-Benz India signs MoU with KIIT for ADAM course


Bhubaneswar: Mercedes-Benz India, the country’s largest luxury automobile brand, on Tuesday signed a Memorandum of Understanding (MoU) with Kalinga Institute of Industrial Technology (KIIT) in Bhubaneswar to provide the one-year Advanced Diploma in Automotive Mechatronics course (ADAM).

Present on the occasion were Martin Schwenk, MD and CEO Mercedes-Benz India, Shekhar Bhide, Vice President – Customer Services, Mercedes-Benz India, Dr Achyuta Samanta, KIIT founder.

Schwenk said, “ADAM course is a one of its kind initiative in the industry and we are excited to expand it further to KIIT. Auto segment is one of the highest contributors to the GDP of the nation. As the leaders in the auto luxury segment, it is incumbent upon us to upskill the youth with technical expertise required in the segment to make them future-ready.”

“Mercedes-Benz India’s unwavering commitment to contribute back to the society has led to the expansion of this course and its success is immensely satisfying. Over the years we have successfully tied-up with nine institutions over 650 students successfully trained. We have been consistently building competencies and skills that positively benefit young minds and the society at large,” said Schwenk.

Samanta said, “Mercedes-Benz is a global icon and known for innovation and pioneering technology. Programs like ADAM are vital so that students receive quality education along with world-class training and understanding of cutting-edge technology at par with current industry norms. We are certainly proud of this association with Mercedes-Benz India and are confident this program will certainly help enhance skill sets of our students and help them build better careers.”