Flipkart Samarth Programme to be implemented in Odisha

Flipkart now available in Odia

Bengaluru: Flipkart’s app will have Odia and Bengali languages to make e-commerce inclusive and accessible to Indian language users, said the company on Wednesday.

With the addition of two of the country’s most widely spoken languages on the Flipkart app, customers across the country will now be able to use the platform in their preferred native language.

Flipkart said it has expanded to seven Indian languages spoken by nearly 75 per cent of India’s population. Hindi, Tamil, Telugu, Kannada and Marathi were included in a span of 1.5 years.

From display banners to category pages and product descriptions, Flipkart offers an end-to-end Bengali and Odia experience to millions of customers by utilising a judicious mix of translation and transliteration of over 5.4 million words on the platform to bring a natural language experience. This includes transliteration of terms such as EMI, delivery, filter, cart and OTP instead of simply translating them to enable better resonance with the native experience, helping users get acquainted with e-commerce terminologies.

“Flipkart is committed to bringing the next 200 million customers online by bringing state-of-the-art technological solutions to democratize e-commerce in India,” said Rajneesh Kumar, chief corporate affairs officer at Flipkart.

“With Bengali and Odia, we are further doubling down on our efforts and making deep investments in technology to bring a natural language experience to millions of our customers across the country,” said Kumar.

The introduction of Bengali and Odia is in line with Flipkart’s aim of leveraging locally developed language solutions to help bring the next 200 million customers on board with e-commerce.

With the two new languages, the Flipkart app is now available in 7 Indian languages, including Hindi, Tamil, Telugu, Kannada and Marathi, developed in a span of over 1.5 years.

Chief Minister Naveen Patnaik thanked Flipkart for making the platform accessible in Odia language.

“Thank @Flipkart for making the platform accessible in Odia language. It will allow more consumers to access the ecommerce platform and help sellers, weavers, handicraft makers and MSMEs from the state access bigger market,” tweeted the CMO.