Smriti Mandhana in Neem Ayu

Smriti Mandhana is first Indian women cricketer to invest in startup

Neem Ayu, an ayurvedic brand for haircare and skincare has recently launched with Indian cricket star Smriti Mandhana as the brand face for their shampoos & hair oils. In addition to this, Smriti has also invested in the brand and will be part of their growth journey.

 As a brand that has a holistic approach to haircare and skincare, Neem Ayu aims to cement its commitment to both men and women with ayurvedic formulations for effective hair care and skin care. The formulations have been developed in-house basis extensive research to ensure tangible and timely results for chronic issues like hairfall and dandruff.

 Smriti Mandhana, as a young sports icon, has a universal appeal.  She is a credible and reliable icon who will help Neem Ayu to establish itself with the same credibility of going beyond skin-deep solutions across potential customers with a digital-first strategy.

Commenting on coming on board with Neem Ayu, Smriti Mandhana said, “I feel great to be associated with a brand like Neem Ayu. I travel & compete around the world amidst grueling weather conditions in different time zones, hence when it comes to taking care of my hair, I often find a lack of credible solutions. What made me immediately trust in Neem Ayu’s brand proposition was that it’s foundation lies in time-tested efficacy of Indian Ayurveda backed by intensive research. These products promise to show results effectively. I am extremely excited to embark on this partnership.”

Speaking on the development, Aditi Hingu, Founder, Neem Ayu said, “With immense pleasure, we welcome Indian captain Smriti Mandhana to the Neem Ayu family. She is an inspiration for all of us with her stellar career as a successful international cricketer. With Neem Ayu she also begins another chapter by turning investor. Having her belief in our brand and products will take us further in our mission to offer clinically tested and effective solutions to real issues like hair fall and dandruff which impact a majority of our population today. A young, dynamic and successful brand ambassador like Smriti Mandhana who has made our country proud on many occasions, is a perfect brand fit for Neem Ayu. We look forward to build our growth trajectory along with her.”

Aditi and the other founders Dr Neena Sharma and Mr. Vipul Gupta represent a collective experience of over 70 years. Dr. Neena Sharma is an MD in Ayurveda with an experience of over thirty years. All the formulations developed by Neem Ayu are in-house formulated, clinically proven and proprietary.

Hairfall alone as a market is growing at 22% per annum in India with a current value of approximately 1.5 bn USD. This is largely a lifestyle and stress related issue which has impacted over 50% of our adult population across men and women who are constantly looking at effective and swift solutions. Most products in the market at present are topical and do not guarantee results. Neem Ayu has emerged with formulations which offer a holistic approach to the issue with hair oils, shampoos and capsules

 Neem Ayu is available across key D2C marketplaces including Amazon, Flipkart Purplle as well as on their own e-commerce website – . The response so far has been immensely positive and the money-back guarantee over an affordably priced series of products has also been praised by early adopters.

 The brand, with bringing Smriti on board as investor plans to grow presence PAN India and also develop new product lines which are solution driven and backed by the power of ayurvedic science.