Filmmaker Jitendra Mishra named “CIFEJ Goodwill Ambassador”

Bhubaneswar: Carving a niche as well as earning laurels for our art and culturally-rich “Utkal Pradesh”, internationally-acclaimed filmmaker-cum- producer, promoter and curator Jitendra Mishra is not only making Odisha proud globally, but has also been named “Goodwill Ambassador of CIFEJ”.

Notably, the acronym ‘CIFEJ’ – “Centre International de Film pour l’enfance et La Jeunesse” in French – means “International Centre of Films for Children and Youth” in English.

It is an NGO active as the only global network of audio-visual media professionals working for children and young people that was formed under the auspices of UNESCO in 1955 in Brussels.

Pertinent to note that, Jitendra Mishra has been promoting art, culture, handloom and cinema from India at the world stages voluntarily. He not only played an instrumental role in replicating our iconic ‘Konark Chakra’ at Times Square in New York (USA), but has also been promoting Sambalpuri handloom at Cannes every year for last 10 years. He has been an active member of Cannes producers’ network for quite sometime.

This internationally-acclaimed filmmaker has also been supporting and promoting regional films and filmmakers from India so that they could reach global market through CINEMA4GOOD and CINEODISHA. The recent case study is Malayalam film “F for Frog”.

CINEODISHA – timeless cinema from Odisha is one of innovative initiatives that was launched during ‘Dubai Expo 2020’ and the second edition was held in Manchester (UK) recently. The intent is to promote the rich art, culture, tradition and values of the beautiful state through timeless cinema from Odisha.

As a crowning glory, Jitendra Mishra is the first and only Indian to be selected as Jury for the European Children’s Film Association.

Besides, he has already been invited as Jury to more than 50 international film festivals and forums.

Moreover, he has already co-produced five (05) international films, has worked in more than 100 films in 10 different languages in different categories and various capacities all together, and has already received multiple national and international awards for his films. “The Last Color”, “Buried Seeds”, “Desires of the Heart”, “Human Oak”, “I am Kalam”, “Barefoot Empress” are a few recent films among others.

With an objective to spread positivity around the world during the dreadful time of catastrophic COVID-19 pandemic, Jitendra Mishra and renowned Italian filmmaker Ulisse Lendaro joined hands and co-produced an Italy-India film titled “Human Oak” that is recognized as one of a very few international co-productions during the COVID-19 lockdown.

Need to be mentioned that, the film “Human Oak” was premiered at the Commonwealth Club’s 10th Diplomacy Festival in Rome (Italy), and currently travelling in credible festivals worldwide.

His recent production “The Last Color” was selected in more than 50 international film festivals and won above 20 different awards. Recently, he has signed for two (02) different international co-productions (UK and Czech Republic) that are going to be on floor very soon.

Committed towards meaningful cinema, Jitendra Mishra is one of the few Indian film producers and promoters who have been able to create a benchmark in “Alternative Methods of Film Production, Distribution and Promotion” at international level.