TAFE’s tractor rental platform ‘JFarm Services’ launched in Odisha


Bhubaneswar: Tractors and Farm Equipment Limited (TAFE) on Wednesday launched its CSR initiative ‘JFarm Services’ in Odisha in the presence of Chief Minister Naveen Patnaik here.

‘JFarm Services’ facilitates the hiring of tractors and modern farm machinery to farmers free of cost.

Farmers interested in giving their tractors and other farm equipment will be linked to farmers seeking to hire the same free of cost though Farmer to Farmer (F2F) model of JFarm Services App.

This initiative has been launched in Odisha in association with the state Department of Agriculture and Farmers’ Empowerment.

JFarm Services aims to increase easy access to farm mechanization solutions through rental of tractors and farm equipment for these small and marginal farmers, provide localized weather forecast, latest mandi prices, agri-news alerts and advisory. JFarm Services proposes to launch its services across all cities and districts in Odisha.

The JFarm Services App will connect tractor owners and Custom Hiring Centres (CHCs) operated by tractors and equipment owners directly to farmers seeking farm mechanization solutions, thereby facilitating a fair and transparent rental process while focusing on quality, dependability and timely delivery.

JFarm Services offers the farmers and renters a wide range of prospects for hiring and renting of farm equipment and connects them directly to negotiate and fulfil their respective requirement.

With this pioneering platform, TAFE brings the benefits of the technology-enabled sharing economy to boost the income of the farmers.

Mallika Srinivasan, Chairman-cum-CEO, TAFE, said, “JFarm Services is a CSR initiative that allows both farmers offering their tractors and farm equipment on rent, and smaller farmers seeking this service benefit directly from the JFarm Services App.”