Mamaearth launches the Kerala Thaali Range

Gurugram: Mamaearth, India’s leading purpose-driven personal care brand, proudly announces the launch of its latest innovation – the Kerala Thaali Hair Care Range.

This one-of-a-kind regional range is a tribute to the rich cultural heritage and natural bounty of Kerala, bringing together the best of nature’s goodness in a holistic hair care experience.

The newly launched Hair Care Range is inspired by the traditional “Kerala Thaali”, a harmonious blend of diverse and nourishing ingredients that are emblematic of the region’s ethos.

The range is crafted with a thoughtful selection of natural ingredients native to Kerala, such as hibiscus, shikakai, and amla, known for their time-tested benefits in hair care. This innovation stems from deep consumer insights and crowdsourcing ideas, reflecting our understanding of consumer needs and our commitment to fulfilling them.

This collection is crafted to enhance hair with exceptional strength and shine, while also honoring the rich cultural traditions of Kerala. Driving a Regional Narrative With this launch, Mamaearth is setting a new benchmark in the personal care industry by introducing a regional approach to product innovation.

In a market where multinational companies often tailor their products to different countries, Mamaearth is taking a pioneering step by focusing on the unique cultural and natural wealth of Indian states. This regional focus is the beginning of a deeper innovation funnel for Mamaearth, as the brand seeks to create products that resonate with the diverse cultural fabric of India.