Agastya’s ‘Dhire Dhire’ Song Crossed 1 Lakh Views


BHUBANESWAR: On a contrary to the title, the song “Dhire Dhire” from Anubhav and Jhilik starer upcoming Ollywood movie ‘Agastya’ has crossed 1 lakh views in just two weeks. The song on an average gets 12,500 views per day.

“Before the release of the film- Agastya, songs are rocking on Youtube. In the history of Ollywood, no song has performed so brilliantly on digital platforms in such a short time span,” said Music Director Prem Anand.

“Agastya songs are fantastic, beautiful lyrics and fabulous music. I personally liked ‘Dhire Dhire’ the most. Ananya and Humane Sagar have sung it wonderfully. It is really nice to see these days we are getting Odia songs on Online platforms with high quality and original tracks,” said Itishree Nayak, Host and Producer of Chat shows.

The flick “Agastya” is about to release on Raja- one of the most admired festivals of Odias. Audiences have well accepted all songs of the movie. With “Dhire Dhire” scoring the highest in the row, the jukebox has crossed 72 thousand views, “Tipi Tipi” song is close to 50 thousand viewership, title track at 30 thousand and “Rama re Rama re” song at more than 20 thousand viewership in just a week’s time.

The extensive usage of Internet and electronic media has created high value for digital campaigning of movies. Production Houses, these days treat the online medium as the USP (Unique Selling Proportion) for movie promotions.

“The credit goes to Amara Muzik for making songs conveniently reachable to the viewers and listeners. I must thank the Music Director Prem Anand, the singers, first-time break Ananya Sritam Nanda. In the process, we are there at 1 lakh viewership in such a short span, but success is never a destination, it’s a journey; so we are looking forward to 1 million views. We aimed at creating a song, which people should murmur in marriages, parties. Hence, in-crisp we wanted to create all time hit song and to seal extent we are successful in achieving it,” said Producer Akshay Ku Parija.

“Agastya is going to be one of the finest movies offered; we expect the audiences to come and watch it repeatedly. Over this, we are very excited to know that ‘Ugraam’ the Kannada movie, of which ‘Agastya’ is the remake, is going to be remade in three other languages- Hindi with Salman Khan, Tamil with Dhanush and Telugu with Prabhas. Even earlier, we were very confident of the high potential of ‘Ugraam’ and we are the first one to have the remake rights of the movie,” added Parija.

“The songs of Agastya are phenomenal and has reached the milestone in the shortest time. We are indeed honored and pleased to be associated with such wonderful creativity, a cornerstone of all our collaborations,” said R K Singh, VP of Amara Muzik.

Amara Muzik, leading audio-label has the distinction of distributing music across all electronic and social media platforms along with innovative campaigns. Recently, the song from the movie “Thokool” made it to the 72nd rank in the web-based streaming site- Deezer Saudi Arabia. A remarkable achievement for Odia songs to break into the top 100 listing along with other local releases in the Gulf country. The extensive collaborations with digital platforms like ErosNow, Saavn, Gaana, iTunes, Wynk, Guvera, Deezer along with tie-ups with various Telecom operators have given Amara Muzik a leading edge in the digital space.